McDonald’s: Honor Angus

Advertising Agency: Berstein-Rein, Kansas City

Digital is increasing interactivity and strong brands understand the importance of getting consumers involved. Bernstein-Rein devised a way to increase consumer involvement using a traditional medium, billboards. The agency recruited Kansas City McDonald’s customers to write headlines via online or text for 13 digital billboards. The headlines cycled in 10-second increments for 24 hours.

Creative via -Great site, check it out


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