When you think of advertising markets, Charlotte, North Carolina is not on the list. This might be changing due to the interesting work coming from Boone Oakley, a small agency in Charlotte that recently won Ad Age’s Small Agency Award for Southeast Agency of the Year.
The agency, started by two creative directors from the Martin Agency, is best known for their ability to use guerilla tactics and crazy stunts to put small clients on the map.
They use this philosophy to market themselves. Type in http://www.booneoakley.com and instead of the typical agency website, you end up on a YouTube page featuring a series of Boone Oakley videos.
Here is the first video on the “website” and we think it’s a pretty good representation of this award-winning, innovative agency.
We also like this interesting work for HBO.
• Boone Oakley website