Agency Profile – 72andSunny

72andSunny is a 52-person Los Angeles-based shop founded by Wieden & Kennedy veterans. Despite odd name and small size, they boast some big clients including Nike, Microsoft and the Discovery Channel.

The agency’s Nike “Next Level” work recently won Advertising Age’s Small Agency Award for Best Campaign. This campaign launched with two-minute film directed by Guy Ritchie and an online “boot camp” providing video-based training regiments.

Our favorite work and their latest pieces of creative genius are the “Love the World” web films for The Discovery Channel.

Here is the first called “I Love the World.”

And here is the most recent installment “The World is Just Awesome.

According to Ad Age, “72andSunny creates multiplatform big ideas for international brands defining culture today.”

If you would rather not live in warm and sunny LA, the agency has a second office in Amsterdam where it seldom sunny or 72.

Sources: 72andSunny website, adage.com

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