ElfYourself, the holiday sensation that launched in 2006, is back this Christmas in full force. OfficeMax has teamed up with JibJab for the second year in a row to bring back this viral holiday hit.
The idea for this interactive viral campaign was collaboration between Toy in New York and EVB in San Francisco. When it launched in 2006, ElfYourself was an instant success and continued to grow in popularity each holiday season by updating and adding new features. Last year alone, 35 million “ElfYourself” cards were sent and ElfYourself.com had 55.5 million site visits.
This season OfficeMax and JibJab integrated ElfYourself with Facebook Connect. This will allow for an easier connection, access to photos via Facebook, and will allow each ElfYourself video to reach more users. There are also a number of other networks on which you can share your ElfYourself videos