Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
In order to promote the opening of Ikea’s most modern store to date in Malmo, Sweden, Forsman & Bodenfors created a Facebook profile for the store’s manager, Gordon Gustavsson.
Gustavsson then uploaded pictures of the store’s showrooms to his photo album and any “friends” who tagged the products with their names, won those items.
We think this is an innovative way of using one of Facebook’s most used applications as a promotional tool.
Creative via Creativity Online