Agency Profile – Pocket Hercules

According to the Pocket Hercules website, “The term Pocket Hercules has been used throughout history to describe larger-than-life heroes in surprisingly small frames.” That’s a large promise for this small Minneapolis agency.

Despite their size, Pocket Hercules is doing big things for their clients which include
Big Dog Motorcycles, Lakemaid Beer, Pearl Izumi, Rapala, Shimano Fishing and Vedalo HD Sunglasses.

The agency recently won Advertising Age’s Small Agency Award for Midwest Agency. According to the AdAge article, “the shop aspires to use its big-agency experience without forcing clients to pay for big-agency overhead costs.” They’ve experimented a great deal with social media branding and also have a strong PR focus. In fact, they obtain about a quarter of their revenue from PR alone.

Pocket Hercules is proof that you don’t have to be big to do big work.

Here is a sample of some of their work:

1. Some print work for Big Dog Motorcycles

2. A webpage for Key Surgical

3. And a tv spot for Pearl Izumi

All creative work is via

• Pocket Hercules website
• Advertising Age online


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