Advertising Agency: Agent 16
Over the last few months Zappos and Agent 16 teamed up to create this newsworthy publicity stunt in order to promote Zappos as a clothing retailer.
They recruited the man in the video above to sprint around New York claiming to be The World’s Fastest Nudist. Wearing little more than a fanny pack, he built up a considerable following on YouTube and his blog, and gained some PR thus creating lots of buzz.
Creative via Creativity Online