Zappos: The World’s Fastest Nudist

Advertising Agency: Agent 16

Over the last few months Zappos and Agent 16 teamed up to create this newsworthy publicity stunt in order to promote Zappos as a clothing retailer.

They recruited the man in the video above to sprint around New York claiming to be The World’s Fastest Nudist. Wearing little more than a fanny pack, he built up a considerable following on YouTube and his blog, and gained some PR thus creating lots of buzz.

Creative via Creativity Online

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