Agency Profile: McGarrah Jesssee

With the influx of creative and digital boutiques, many ad agencies are concentrating more on the creative outcome than the actual branding.  This isn’t the case for Austin TX agency McGarrah Jesssee.

This 68 person agency is a branding shop in every sense of the word.
In an interview with Advertising Age, Costa del Mar VP-Marketing Al Perkinson said, “They’re built as a brand shop.  They don’t take high-volume, high-dollar, cash-cow clients.  They want to manage brands.”

This is evident in their client list as well as well as the range of their portfolio.  Their clients include Central Market, Costa del Mar, WhataBurger and Shiner Beers among other smaller brands.  Their website, a very simple description of the agency says, “At McGarrah Jessee we’re proud of our clients and the work we do for them.”

They also touch on the range of services available saying, “The print, digital, radio, television and outdoor we create is strategically grounded and carefully crafted while our ID, packaging, in-store, collateral and design work is arrived at an unrelenting desire to do what’s right.”

Here’s a sample of their work:

Central Market  – design project
Frost – print ad

Shiner Beers – design project

Sun Mountain – website

WhataBurger – guerilla

Source:
•    McGarrah Jessee online
•    Advertising Age online
•    http://www.hoovers.com
•    http://www.allbusiness.com
•    Business Week online

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