Advertising Agency: Crispin Porter + Bogusky
Tomorrow, April 22, on Earth Day Crispin Porter + Bogusky’s long awaited bike sharing program B-Cycle is set to launch in Denver. Through a collaboration with Trek Bicycles and insurance company Humana, 500 B-Cycles at 50 different Denver locations will be available for use starting tomorrow.
The newly formed non-profit Denver Bike Sharing will manage the program.
Each bike is outfitted with a computer to track mileage, calories burned and carbon offset. Users can register at http://denver.bcycle.com/ to track their own fitness and the environmental influence of the program.