Strengths in Media Targeting

These two campaigns have very strong targeting as far as media choices.

Doritos: Hotel 626
Advertising Agency: Goodby Silverstein and Partners

Diesel: Be Stupid
Advertising Agency: Anomaly

UPDATE: After bigryanpark’s comment about “Be Stupid” posters littering the streets of NYC, we wanted to see if we could find some photos of the posters around NYC.  Here are a few


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1 Comment

Filed under Creative of the Week

One response to “Strengths in Media Targeting

  1. Very cool campaign. I think the effectiveness of it would be more visible if people could see what they are doing on the streets on NYC. I hear that there are “Stupid” posters everywhere!

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