Shane Chastang’s (BBH) 10 tips to great Account Management

  1. know your client’s business
  2. Learn how to confidently evaluate creative
  3. Know your clients
  4. know the target
  5. Work to build relationships and trust
  6. Know when to pick your battles
  7. Manage your client’s expectations
  8. Shit happens
  9. Take ownership
  10. It pays to plan ahead
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